Social media marketing plan for your business

Social media marketing is the process of gaining website visitors or traffic through social media sites like Facebook, Twitter, Google+ e.t.c. In social media marketing, emphasis is concentrated at creating content that attracts attention the readers and encourages them to share the information with in their social networks ultimately driving traffic to your business website and creating more awareness about your goods or services. Some businesses use social networking platforms as a promotional technique as a way of improving brand visibility.

The top 10 most common social media marketing platforms include:

i) Twitter

ii) Facebook

iii) Foursquare

iv) Google+

v) Instagram

vi) Blogs and online communities

vii) LinkedIn

viii)Yelp

ix) YouTube

x) Delicious & Digg

Social media marketing plan:

A social media marketing strategy is a technique that is aimed at introducing or reinforcing your marketing message and at the same time directing visitors to your business website. For you to create a social media marketing strategy that will work put the following steps into consideration:

a)    Create products worth Marketing. Probably the most important step, a product or service should be so good that it is literally self marketing. Develop and market your products if only they are ready and not in between.

b)    Target Audience. Define your target audience and how they behave by researching how they are likely to respond to different stimuli. This will map out for you the does and don’ts in this particular niche.

c)    Marketing platforms. Select the best platforms that will deliver the right messages to your targeted audiences. You should devise   a specific strategy for each social media platform to use.

d)    Measure of progress. What will be your performance indicators for the marketing platform of your choice? It is advisable to set benchmarks so that you can measure progress your progress as you go on. Ask yourself what your intentions for this venture are and if you are making progress in the long run.

e)    Seek Partnerships. Forge alliances with other brands or organizations in your niche, the goal of this move is to get testimonials, endorsements, and referrals from these partnerships. Think on how best you can bring them on board and devise strategies on how they too will benefit in the partnership.

f)     Develop content. Begin designing the content materials that you want to use in the marketing customizing each one for the appropriate platform in mind making sure that the content is uniform though out the social media.

g)    Execute the Plan. After putting all the pieces in place, implement your plan.

h)    Wash, Rinse, Repeat. To ensure the ongoing effectiveness of your social media strategy, evaluate the process. If possible, lay out a new plan with new objectives depending on what your observations are and implement a revised plan with new goals.

i)     Hire a Professional. If all else fails, work with a professional that a track record of success, you can contact us for details.

Good luck.