Social media marketing plan for your business

Social media marketing is the process of gaining website visitors or traffic through social media sites like Facebook, Twitter, Google+ e.t.c. In social media marketing, emphasis is concentrated at creating content that attracts attention the readers and encourages them to share the information with in their social networks ultimately driving traffic to your business website and creating more awareness about your goods or services. Some businesses use social networking platforms as a promotional technique as a way of improving brand visibility.

The top 10 most common social media marketing platforms include:

i) Twitter

ii) Facebook

iii) Foursquare

iv) Google+

v) Instagram

vi) Blogs and online communities

vii) LinkedIn

viii)Yelp

ix) YouTube

x) Delicious & Digg

Social media marketing plan:

A social media marketing strategy is a technique that is aimed at introducing or reinforcing your marketing message and at the same time directing visitors to your business website. For you to create a social media marketing strategy that will work put the following steps into consideration:

a)    Create products worth Marketing. Probably the most important step, a product or service should be so good that it is literally self marketing. Develop and market your products if only they are ready and not in between.

b)    Target Audience. Define your target audience and how they behave by researching how they are likely to respond to different stimuli. This will map out for you the does and don’ts in this particular niche.

c)    Marketing platforms. Select the best platforms that will deliver the right messages to your targeted audiences. You should devise   a specific strategy for each social media platform to use.

d)    Measure of progress. What will be your performance indicators for the marketing platform of your choice? It is advisable to set benchmarks so that you can measure progress your progress as you go on. Ask yourself what your intentions for this venture are and if you are making progress in the long run.

e)    Seek Partnerships. Forge alliances with other brands or organizations in your niche, the goal of this move is to get testimonials, endorsements, and referrals from these partnerships. Think on how best you can bring them on board and devise strategies on how they too will benefit in the partnership.

f)     Develop content. Begin designing the content materials that you want to use in the marketing customizing each one for the appropriate platform in mind making sure that the content is uniform though out the social media.

g)    Execute the Plan. After putting all the pieces in place, implement your plan.

h)    Wash, Rinse, Repeat. To ensure the ongoing effectiveness of your social media strategy, evaluate the process. If possible, lay out a new plan with new objectives depending on what your observations are and implement a revised plan with new goals.

i)     Hire a Professional. If all else fails, work with a professional that a track record of success, you can contact us for details.

Good luck.

What are Backlinks?

Why Are Backlinks Important for Search Engine Optimization?

What are Backlinks?

Backlinks are known as incoming links (inlinks) are hyperlinked  text that when clicked will redirect the visitor to your web site or a blog. Backlinks are very important in terms of Search Engine Optimization (SEO) because more the inlinks to your website or blog the more the chance your site will come on top of a search engine index list.

The reason you are probably reading this article about backlinking is because you have been told that backlinks are important for SEO, now the only question remaining is that, how do you get high quality backlinks to your website?

First things first, create high quality content for your website or blog in your specific niche and this has to be original content and not copied from other websites. Always remember that good quality content is what will keep the traffic to your site and establish you as an authority in that niche therefore ensuring that the site visitors always come back to your site.

Here at Tera Tech we have come up with some ideas as a way of getting you started with creating quality backlinks for your website in the following steps:

1. Place links strategically:

It has become a thing of the past spamming across many  forums and blogs to get more backlinks. Although some people still practice and encourage this practice, we have found that it does not always work as website owners get to filter through incoming comments and if yours are marked spam with some software or plugins, this could alert the search engines and your site can be marked as a spam site or removed from the index. It is advisable to look out for a targeted audience specific to your niche and on leading blogs or forums whose influence you can tap into to establish your self through regular and helpful comments to these forums.

2. Guest Blogging: 

This is one of the greatest ways to develop high quality backlinks, the only trick would be to pick influential blogs with in your niche, choose appealing and important topics to the members of the blog. The articles written should be keyword optimized, just remember that you are writing  the articles for people and not the such engines so always avoid keyword stuffing in the content that you write.

3. Create backlinks social media:

Today no one can understate the power of social media in building quality backlinks. Its no longer about posting stuff on Facebook or just Tweeting, search engines these days take not on who is posting on social media and the quality of links on the postings. Get on all social media, this will not only increase your product views, it will also directly take back visitors to your site from the links on social media. 

4. Keywords and Backlinks:

Like I mentioned earlier that you are having quality content and remembering to write articles for people and not search engines, when the keywords on your website or blog do not match to where you are linking from,  the search engine will know and that's a fact. Remember that the search engines also penalize for keyword stuffing, and other off book tricks you can use in an gaining high ranking for your site. You don't have to force keywords where they don't fit, let the article flow naturally and the usage of keywords will not be a problem if you writing about the correct subject to the right targeted audience.

5. Have a defined backlink strategy in place:

Depending on the resources at hand or size of your business but it is important in whatever strategy that you choose to remember the following;

• Develop fresh content for your website so that people always have something new to look forward to, that will keep them coming back to your site. 
• Use the power of social media.
• Guest blogging remains you best shot.

Good luck.

Online payment gateways prices:

At this point in time any business that cannot process payments online is losing out on a large number of customers. A reliable and secure payment gateway system gives you the platform to list your products or services online and debit cards, credit cards, or other forms of payment will be processed automatically without a hustle.

You have already set up your website and now ready to begin making transactions online and begin accepting online payments on the web for your business, however you are not sure of which online payment methods to integrate into your website. In this article we are listing a price comparison of the top online payment services.

Payment method	Setup fee	Monthly fees	Per transaction fee	Fess Information source
Authorize.Net	$99	$20	$0.10	Pricing
PayPal	No	No	2.9% + $0.30	Pricing
Google Checkout	No	No	2.9% + $0.30 sales less than $3,000. The percentage they take goes down depending on monthly sales	Pricing
Amazon Payments	No	No	2.9% + $0.30 per transaction for payments over $10 (the percentage they take is less for larger transactions). For payments under $10, the fee is 5.0% + $0.05 per transaction	Pricing
Dwolla	No	No	There are no fees for transactions less than $10. For transactions over $10, Dwolla charges $0.25 per transaction	Pricing
Stripe	No	No	2.9% + $0.30	Pricing
Braintree	No	$35 with a $75 monthly minimum	2.29% + $0.30	Pricing
Samurai	No	$25	2.3% of all sales volume, $0.3	Pricing
WePay	No	No	3.5%, with a $0.50 minimum, $0.50 for bank payments	Pricing
2Checkout	No	$10.99	$0.45, 3.99%	Pricing
Plimus	No	No	$0 - $4.99 75 cents $5 - $8.99 15% $9 - $49.99 10% $50 - $59.99 9% $60 - $79.99 8% $80 - $99.99 7% $100 - $139.99 6% $140 - $279.99 5% $280 and above 4.5%	Pricing
Ogone	No	£19.99	300 free transactions/month From 300 transactions: £0.15/transaction	Pricing
TargetPay	No	No	€ 0,49	Pricing
Multi Safe pay	€ 74,95	€ 45,00	Price per transaction > 300 € 0,15	Pricing
Nochex	£14.95	No	2.9 % +20p	Pricing
Skrill	No		up to € 2,500.00 3.90% €0.35 € 2,500.01 - € 25,000.00 3.50% €0.35 € 25,000.01 - € 50,000.00 3.10% €0.35 more than € 50,000.00 2.90% €0.35	Pricing

Search Engine Optimization: What do you know?

What is Search Engine Optimization?

One of the services we do offer at Tera Tech Uganda is Search Engine Optimization and if you have been around the net, own a blog or a website I am sure by now you have come across the term “SEO” or Search Engine Optimization and if you are not familiar with the term I am sure this will give you the heads up.

SEO basically is the processes of improving the number of people who visit your website or blog (web traffic) using a number of laid down SEO techniques and procedures that in turn will help your website or blog to receive better ranking or top positions  with the major search engines such as Google, Yahoo, and Bing  when certain keywords and phrases which people commonly put in the search field of search engines when searching for specific information.

The basic idea and function of making a website or blog is to offer information either about our business, or of on specific topics of our interest with the expected outcome of that content being seen. Of course you cannot go on telling people keep on visiting your site because of the of the “great” content it has, well some people do it but this is where SEO comes in handy. How? Well imagine when you want to find specific information, the first thing that comes to your mind is use a search engine, I use Google so I “Google it” since I know this is easiest way to get that particular information that I am looking for. The moment I have my search results I often tend to look click the links on the first page and most certainly the top links, because I know these will be most relevant to the information I am looking for.

Our ultimate GOAL of search engine optimization here at Tera Tech is to make sure that your website gets search engines ranking as high as possible which, leading to increased online visibility for you and your business due to the increased traffic to your website. The great thing about SEO is that we all have leveled field in our specific niches whether it’s a brand new business enterprise trying to get established online or a highly recognized business, all have equal opportunities and are ranked the same in the search engines organic or none paid search. When your website is optimized properly, the rewards are great as your business will have leads that will certainly turn into business for you or your business.

How Do we Achieve this with SEO?

What you probably need to understand is that there is no single, comprehensive approach that works for every blog or website since every business or company is unique, so success with SEO needs a different and customized strategy for each business. SEO is a process and there are no shortcuts as results will be seen in weeks or months but not today but what you will be guaranteed is that correctly done SEO will turn your business presence online stronger than it was before creating great publicity for your goods and services reaching and engaging your desired target audience.

Always remember to create content for your clients and not for the search engine and this is one of the biggest mistakes that website owners make. It will not be of any importance to be ranked high on the search engine when a person cannot even spend a minute on your website due to the poor nature of your content. Great content will always keep clients coming back and referring others to your site because it has the information that they need.

For more information on SEO and if you want to use our services for better page ranking, don’t hesitate to Contact us or leave us a mail at info@teratechuganda.com